This fillet cooler features an ice tray, fishing rod holders, fillet knife holders, drain plug, fillet board, fillet board measuring tape, fillet board rinse vents, flush lid kickstand, rubber gasket seal, snap locking latch, hinged handles, and on the top of the lid cup holders featured in further renders below.
Below is an exploded view of the product with all of its features.
Different possible product colorways shown below.
Original logo and more detailed pamphlet packaging/branding that would be advertised inside of the cooler.
(Front Of Pamphlet)
(Back Of Pamphlet)
Product Description/Features
Convergent ideation process, finding appealing fillet cooler forms that fit features. Green highlighted design drawings show the most influential designs that led to the final product.
